In an otherwise disappointing month for Sunday papers, the title, which was relaunched into two sections at the start of the year, recorded a year-on-year circulation rise of 1.2%, from 2,303,472 in January last year to 2,330,366 this year, according to the latest ABC figures.
The paper outstripped the mid-market and Sunday market altogether, where combined circulation fell by 3.7% year on year.
The only two other Sunday titles to record year-on-year circulation increases were the Daily Star Sunday and The Observer. Circulation for News International-owned titles The Sunday Times and the News of the World each fell by more than 4%, while The People, Sunday Sport and Sunday Express each saw their circulations slump by more than 10%.
While most Sunday papers recorded a circulation lift in January after a typically quiet December, The Mail on Sunday’s month-on-month circulation jumped by 5.5%, comparing favourably against its mid-market rival the Sunday Express, which increased by 3.98%.
Across the daily market, The Sun’s circulation fell 0.25% year on year to 3,209,776, though it outperformed its red-top rivals, which fell on average by 1.5%. The market-leading tabloid is persevering with its price cut in London and the South East.
The paper outstripped the mid-market and Sunday market altogether, where combined circulation fell by 3.7% year on year.
The only two other Sunday titles to record year-on-year circulation increases were the Daily Star Sunday and The Observer. Circulation for News International-owned titles The Sunday Times and the News of the World each fell by more than 4%, while The People, Sunday Sport and Sunday Express each saw their circulations slump by more than 10%.
While most Sunday papers recorded a circulation lift in January after a typically quiet December, The Mail on Sunday’s month-on-month circulation jumped by 5.5%, comparing favourably against its mid-market rival the Sunday Express, which increased by 3.98%.
Across the daily market, The Sun’s circulation fell 0.25% year on year to 3,209,776, though it outperformed its red-top rivals, which fell on average by 1.5%. The market-leading tabloid is persevering with its price cut in London and the South East.
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