Magners, which has sponsored the event since 2006, will increase its support throughout the trade and across outlets in and around Edinburgh city centre. It will also sponsor the Festivals Map and iconic venue boards.
For the second year running, Magners is also backing the Best of Irish Comedy show at The Stand Comedy Club. The daily show is a popular showcase for the top Irish acts performing at the Fringe, including Jason Byrne, Andrew Maxwell and award-winning David O'Docherty.
This year Magners will also be lending support to the new press, performers and participants centre called Fringe Central, which will be hosting several events throughout August.
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