As part of the role Holberry will oversee GB marketing of the Magners brand, which has been hit by fierce competition from Scottish & Newcastle’s Bulmers Original. He joins the group board on 18 March. Holberry joins from Coors Brewers where he has been managing director of Coors Sales Operations since 2001. He has held a number of senior positions in the Coors/Bass/Courage companies since joining in 1987, culminating in his appointment to the board in 1997.
Maurice Pratt, chief executive officer of C&C, said the appointment represented a ‘significant’ step in implementing the re-organisation plan announced in November.
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