The two-week outdoor ad campaign will involve 1,000 six-sheet posters and will build on the station's "lift your mood, change your tune" TV campaign.
Photographs submitted by listeners will be used in the campaign, replicating the TV ads that featured some of 15,000 that were sent in to DJ Neil Fox.
A handful of the images were put to Magic-style music and one of those photos is now the star of the poster campaign.
Sarah Hyatt-Williams, head of marketing at Magic, said she was "delighted how thousands of our listeners have embraced our campaign and truly made it their own".
The ads were planned and bought by Starcom.
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