The television ads will run from today to promote Neil Fox's More Music Breakfast Show. The campaign aims to capture and lift the mood of London by using listeners' favourite images of the capital and their lives in the morning.
More than 16,000 images were uploaded by Magic listeners. Several images feature in 10- and 30-second ads created by St. Luke's. The campaign will be broadcasted on terrestrial and satellite channels. The montage will be set to a soundtrack of Queen's ‘It's a Kinda Magic'.
Throughout April and May Neil Fox will ask listeners to upload more images for future campaigns.
.jpg)
.jpg)