Magazine market in good health with buoyant men's sector leading the way

LONDON - Total UK magazine circulation is up 9% with advertising revenue up 4% in the six months to December 2004, according to Starcom's latest media market report.

Men's lifestyle was the highest growing sector, up 26%, driven by the launch of Nuts and Zoo magazine.

In the recent ABCs, Emap's Zoo closed the gap on IPC Media rival Nuts to 25,244 copies after its sales grew by 20% while Nuts' sales shrank by 5% over the six-month period. Zoo sold 240,215 copies during the period against Nuts' 275,459.

Starcom said women's weeklies and women's monthlies were up 1.5% and 2% respectively.

Television magazines took a hit from women's weeklies, many of which contain TV listings, dropping 2.1% over the year.

The best performer in the celebrity sector was Emap's Closer, up 30%, proving celebrity is far from a spent force. In the recent ABCs, Closer retained its upward momentum, adding 5% to bring its weekly circulation figure to 504,350.

Although Conde Nast's Glamour secured the number one position for women's monthlies, The National Magazine Company's Cosmopolitan closed the gap by 4% and achieved the highest circulation figure in 24 years.

Media agency Starcom remains upbeat about future growth of the magazine market. "Growing ad revenue and cover price income is being reinvested in many new launches in 2005, promising to stilulate the market further," the report said.

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