The American pop star launched 'Living for Love', the first single on the album 'Rebel Heart', on the photo sharing site yesterday, which has an estimated 200m users and was founded in 2011.
It is a major move for Snapchat and the decision by Madonna's label, Maverick Records, could pave the way for other label giants to host content on the app as well as other branded content.
Snapchat on 27 January, a news service "collaboration" with media businesses including The Daily Mail, Warner Music Group (owner of Maverick Records), ESPN and Vice. The content is selected by editors and refreshed every 24 hours.
Discover could become the 'go to' media platform for the youth market, some argue. Discover will also show ads against the media content, in an important move for brands.
Last week, James Kirkham, global head of social and mobile at agency Leo Burnett, said Snapchat Discover could
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