The below-the-line agency will analyse Macy’s customer sales data, develop customer segmentation models, and accelerate future sales growth.
Terry J. Lundgren, Macy’s chairman president and chief executive officer, said: "The insights culled from our work with dunnhumby will support our My Macy’s localisation initiative. Our intention is to leverage knowledge of customer segments to drive same-store sales, profitability and customer loyalty."
Dunnhumby is behind the Tesco club card, which has been a huge success in driving customer loyalty for the supermarket chain. The US office of the agency, based in Cincinnati will take charge of the partnership.
Simon Hay, chief executive of Dunnhumby USA, said: "We understand the complexities that face the department store shoppers today and seek to apply our data-driven insights and understanding of shopper behaviour patterns to create more meaningful connections between Macy’s and their customers."
Macy's has reported a slight drop in earnings in its financial report for the second quarter of 2008. Its shares were also reported to have slipped this week.
United Kingdom
Macy's hands Dunnhumby its data account
LONDON - US department store Macy's, has appointed Dunnhumby to handle its customer database for its entire department store network.
_1.jpg)
.jpg)
