Distributed bimonthly, City e-news will update subscribers on the latest news from the charity.
It will also offer direct links to the events section on the to encourage supporters to sign up to run the London Marathon or the Cycle Brazil overseas challenge.
The launch of City e-news is part of an ongoing initiative from Macmillan Cancer Relief to embrace new technology to target new and existing supporters. The newsletter has been designed in partnership with the Charity Technology Trust which offers a service specifically tailored to charities.
City e-news will be initially emailed to around 1,500 Macmillan supporters in the City, and there are plans to roll out the concept to wider groups of Macmillan supporters in the near future.
Lisa Irwin, City corporate development manager, Macmillan Cancer Relief, said: "We're very excited about the launch of City e-news as it means we can communicate with our supporters in the Square Mile in the way that is most convenient to them. We have great hopes that the 'live' format with direct links to our website will see an increase in event sign ups and forge greater links with our corporate partners."
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