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Working closely with the in-house marketing team, the agency is tasked with media planning, buying and co-ordination for the properties. It is also developing brand communications to highlight the hotel group's services.

Macdonald Hotels has a portfolio of more than 40 four- and five-star hotels across the UK, including Macdonald Aviemore Highland Resort, Macdonald Bath Spa Hotel, and Edinburgh's Macdonald Holyrood and Roxburghe Hotels, as well as a number of Resorts in the UK and Spain.