The former Beatle has been signed up as the advertising face of fund giant Fidelity Investments, in a move that could have anti-establishment figure and former bandmate John Lennon spinning in his grave.
The culmination of a year's negotiations, a US advertising campaign starring McCartney broke on US TV last night. The ad is titled "This is Paul" and takes viewers on a chronological tour of McCartney's life and achievements.
The marketing tie-up also sees Fidelity sponsoring McCartney's sold-out 11-week US tour, which commences in Miami on September 16.
The tour coincides with the September 13 release of his 20th studio album, 'Chaos and Creation in the Backyard'. It is not clear which one of McCartney's backyards the title refers to.
"I'm really pleased to be working for Fidelity Investments. We have a lot in common, a commitment to helping people, a dedication to the arts and a belief that you should never stop doing what you love," McCartney said.
The ad, which was created by Fidelity's agency of record Arnold Worldwide, is also running in Canada. It is part of Fidelity's umbrella campaign that tells the stories of normal investors and their personal milestones.
McCartney joins the ranks of other celebrities who have endorsed seemingly incongruous brands. Earlier this year counter-culture icon Bob Dylan fronted an ad campaign for lingerie retailer Victoria's Secret, having already exasperated fans in a deal with coffee giant Starbucks.
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