The retailer first trialled the sale of 350 ‘must have' branded products such as Tetley tea, Marmite and Heinz Tomato Ketchup in its network of stores in the Tyneside region. The extended trial includes stores in North-West London and Hertfordshire.
‘The trial aims to offer customers greater convenience but not to change the unique positioning of the M&S brand in food,' said executive chairman Sir Stuart Rose in May 2008.
In January, Rose confirmed that M&S is to close 35 of its Simply Food shops due to adverse economic conditions. It followed a 5.2% year-on-year drop in food sales over the Christmas period.
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