M&S marketing pays off with rise <BR>in Christmas sales

LONDON - Marks & Spencer's attempts to turn around its ailing clothing business look to have paid off, as the retailer published Christmas sales figures showing a 10.9% increase in sales.

The figures for the seven weeks to January 12 show that total sales for Marks & Spencer increased by 8.9%, reflecting the boom experienced by British retailers in the run-up to Christmas 2001.



Luc Vandevelde, chairman and chief executive officer of M&S, said in a trading statement: "In a buoyant clothing market, we are pleased to see our customers responding to the better appeal, quality and availability of our clothing, as well as the store environment."



However, he also warned that the company did "not assume a continuation of the recent market conditions for general merchandise".



M&S has just launched Blue Harbour, its new casualwear range for men, and it also plans an early rollout of its spring collection for women.



Shares in the company were up 1.88% this morning, trading at 336.3p.



If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Advertising

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now