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Boxer Anthony Joshua champions male confidence and individuality in a new TV and cinema ad from Lynx.

Created by W, the film takes viewers on a journey from the locker room into Joshua’s mind as we hear him recall the negativity he has faced throughout his career – before smashing critics with a single blow. It will debut ahead of his World Heavyweight title defence against Kubrat Pulev on 28 October, and is part of Lynx’s ongoing "Find your magic" campaign.