Lynx "Smell ready" by MullenLowe London

Lynx looks forward to some semblance of normality as lockdown measures continue to be relaxed.

As day 234 of quarantine commences, the British public are literally sinking into their respective sofas. Phone usage is through the roof and the world is desperate for physical human interaction. However, things take a turn when men across the globe (finally) use some deodorant and step out into the world, ready to enjoy some socially-distanced dating.

The work was created by Drew Davies and Angus Crombie, and directed by Pensacola through Canada.

Credits

Brand
Global brand director
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Global brand VP
Lead network
Chief creative officer
Creative lead
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Account executive
Global strategy director
Strategist
Designer
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Production company
Director
Exec producer
Art director
Talent coordinator
Production coordinator Barcelona
Production coordinator London
Production assistant
Camera assistant
Casting
Post production
Post production coordinator
Music company