The campaign will allow users to upload their own performances as videoclips on Fan Central, a dedicated community section on 'The X-Factor' . The show is produced by TalkbackThames, owned by FremantleMedia, and SycoTelevision.
The 10 most entertaining clips each week will be showcased on the official website , where users can vote for their favourites. The six weekly winners will then compete to be the overall winner.
As part of the campaign, Lycos Chat will host fortnightly web chat sessions with 'X-Factor' stars. The sessions will also be filmed for use on 'The-Xtra Factor - The Aftermath' on ITV2.
Jeffrey Lee, managing director of Lycos UK, said: "This enables 'The X-Factor' fans to get even more involved in the show and -- most importantly -- with each other. By allowing everyone to upload their clips and have them judged by fellow fans, we are creating a new way to involve the show's viewers. Anyone can get involved and show off their talents to friends and fans alike."
Alex Mahon, chief operating officer of TalkbackThames, said: "User-generated content is a massive trend right now and 'The X-Factor' lends itself perfectly to the medium. It's a way of engaging viewers even further with 'The X-Factor' experience and we are always keen to experiment in this area."
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