LONDON (Brand Republic) - Online network Terra Lycos has unveiled a multi-year marketing and advertising endorsement deal with tennis superstar Anna Kournikova.
The deal was struck with Octagon, the sports and event marketing division of The Interpublic Group of Companies. It will see Kournikova promoting the brand in television, radio, print, online and outdoor advertising.
The first television spot will debut on Lycos.com today, along with behind-the-scenes footage. This will be followed by a multi-million dollar campaign that will feature ads running during the NCAA men鈥檚 basketball Final Four and championship games on CBS.
Lycos launches the campaign with a network-wide promotion featuring sweepstakes and games with more than $1m (£698.7m) in cash and prizes.
www.lycos.com
www.octagon.com