The deal, negotiated and managed by Janet Dinger, associate director at Carat Sponsorship, will give LV= daily association with The Daily Telegraph and The Sunday Telegraph newspapers' Ashes match statistics across the five-test series, as well as a presence on Telegraph.co.uk's Ashes Match Centre web pages.
LV= will also sponsor TMG's new desktop application, featuring live match updates and news as it happens from Simon Hughes, the television and radio commentator known as The Analyst.
The Telegraph Match Centre will also host a live scoreboard and scorecard. The application was devised in partnership with Hawk-Eye, Sky's on-screen tracking system.
The Telegraph's Ashes coverage includes contributions from former England captain Michael Vaughan and Australian skipper Ricky Ponting, as well as comments from former England stars including Geoffrey Boycott and Derek Pringle.
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