The promotion will see the brand give away £1000 every day for the three months preceding 1 June. To enter consumers need to text in a unique on-pack code.
Marketing support will include in-store, radio and outdoor advertising. Speaking about the campaign Lucozade Energy brand manager Oliver Parkes said: We are investing significantly in in-store marketing collateral including wobblers, shelf talkers, dump bins and barkers.
The promotion will run across all 380ml, 500ml and 1 litre Lucozade Energy bottles. The drink is the number two energy drink in the UK with a 32.8% share of the market.
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