LSBF offering free MBA on Facebook

The London School of Business and Finance (LSBF) is using Facebook as a platform to deliver content for its new free MBA programme.

Facebook: online MBA courses
Facebook: online MBA courses

Users will be able to access online video lectures and student discussions on the platform by clicking the like button on the MBA Facebook page. Access to the content is free and users pay a fee to sit formal qualifying examinations.

According to the Financial Times, the privately owned business school has invested £7.5m in creating the course. LSBF founder and chief executive Aaron Etingen describing it as a "long-term investment", and said he expected to get over 500,000 users in the first year.

"There is immense potential in the market for online education. Facebook is a real part of people's lives and we want to promote accessibility to knowledge," he said.

The Open University already uses online platforms to engage with students, distributing course material on YouTube and iTunes U. It announced last week that it is upping this offering by adding 100 interactive course eBooks to iTunes U and is planning to add another 200 by the end of 2010.

The OU’s OpenLearn website contains over 6,600 hours of free course content and claims to have had 14 million visits to date.

Separately, a business and social network for City traders called the Financial Traders and Business Network launches this week. It aims to represent currency, equities and future traders and brokers, and will be led by FTBN chairman Conor Foley.

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