The campaign includes four executions, with the strapline: "Twinings. All natural. Is yours?"
The outdoor campaign launches this week, with the press ads set to run in the first week of June.
Credits
Client: Claire Hodge, marketing director, Twinings
Brief: Announce that Twinings Infusions are made with all natural ingredients
Creative agency: Lowe London
Creative director: George Prest
Art director: Emmanuel St M'Leux, Johnny Leathers
Writer: Simon Pearse
Account director: Tony Dunseath
Agency producer: Emma Pirie
Agency planner: Becky Taylor Wilkinson
Photographer: Sophie Broadbridge
Typographer: Dave Towers
Media planning/buying: ZentihOptimedia
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