The agency, which picked up the business in September 2005, will not be re-pitching.
Associated British Foods, the brand's parent company, awarded Lowe the business, which also includes Ovaltine and Options, following a final shoot-out against Mustoes. Fallon and Mortimer Whittaker O'Sullivan were also involved at an earlier stage.
Lowe made a number of ads for the brand all starring Stephen Fry, a campaign created by the former incumbent, Leagas Delaney.
Last week, an ad by Lowe for Twinings, starring Fry, was cleared by the ASA of accusations of racism.
A spokeswoman for Lowe said that the agency had been asked to pitch for the account, but declined.
Associated British Foods, the brand's parent company, awarded Lowe the business, which also includes Ovaltine and Options, following a final shoot-out against Mustoes. Fallon and Mortimer Whittaker O'Sullivan were also involved at an earlier stage.
Lowe made a number of ads for the brand all starring Stephen Fry, a campaign created by the former incumbent, Leagas Delaney.
Last week, an ad by Lowe for Twinings, starring Fry, was cleared by the ASA of accusations of racism.
A spokeswoman for Lowe said that the agency had been asked to pitch for the account, but declined.
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