Fmcg giant Unilever is to allow businesses to submit ideas for its
well-known detergent and laundry products through a web site only.
Unilever's European fabrics business has launched the initiative in
association with venture capital firm Vesta Group, which will invite
entrepreneurs to submit new ideas for its existing brands including
Persil, Surf and Comfort.
All ideas and communications for the project - called Unispark - will be
conducted exclusively over the web at www.unispark.com.
Nick Basing, innovation and new business director for laundry in Europe
at Unilever, said: "It is a new initiative designed to attract new ideas
and let us invest on top of what we're already doing."
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