Copywriter Janes has been working with his art director partner Polkinghorne for two-and-a-half years, both having joined St Luke's five years ago straight out of college.
In their time at St Luke's, the pair have worked for clients including Ikea, the Electoral Commission and Sky Sports. Memorable campaigns have been Clark's "new shoes" and the massive BT 118 500 Post-It note campaign.
"There is a huge amount of creative opportunity at Lowe. The whole place is dedicated to doing the very best creative work. It has a history of doing great advertising and the people here now have a real desire to do something special. It was an easy decision to come and be a part of that. And it's near Hyde Park," Janes said.
It is the second hiring made by Lowe London's creative director Damon Collins since he took sole control of the creative department in May, when Tony Barry left to become senior writer at Clemmow Hornby Inge.
Collins said that the pair had an unusual slant to their work. "Matt and Vic are about doing good work and lots of it. I sign off about three briefs a day and they, like all the team here, are welcome to work on any of them," he said.
Lowe now has 48 creatives working in London. In July, the agency hired Simon Brotherson, senior art director at J Walter Thompson.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .