In keeping with the "box" theme of the campaign, planned by Target Media's digital division Target Digital, a rotating cube will appear on the two websites and screen multiple film trailers of The Box.
The cube will take over the homepage of Orange.co.uk and link to a microsite for The Box, which has information about the film and cast and a variety of trailers. Traffic will be driven to the microsite by a takeover of the Orange homepage and a bespoke film channel.
On the LoveFilm website, the cube will be used on relevant film genre pages within the site.
A spokesman for Target Digital said the Orange and LoveFilm websites deliver 5.03 million and 1.4 million unique users each month respectively.
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