Ground, who had worked at LoveFilm for more than four years and was its former UK managing director, left last week after deciding not to stay on with the new business.
His responsibilities, which included measuring campaign effectiveness, are being split between chief marketing officer Simon Morris and chief operating officer Jim Buckle.
Ground, previously Sainsbury’s brand marketing director, where he hired Jamie Oliver, said he planned to do consultancy work in the immediate future, while looking for an ‘early stage’ venture to join.
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