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Cosmic Ordering must have stopped working for Noel Edmonds because here he is wishing for a windfall in the new Lotto ad.

Abbott Mead Vickers created the TV spot, which like other ads in the campaign features a celebrity playing up their ego for comic effect. The ad opens with Edmonds explaining that his work on Noel’s House Party entitles him to a copyright over all house parties, before demonstrating how a lottery win would help him establish a taskforce that enforces his intellectual property rights by breaking up domestic shindigs. The work was written by Clark Edwards and Tim Riley, art directed by Jeremy Tribe, and directed by Jeff low through Biscuit.