Credits
Project
Creative agency
Art director
TV producer
Media agency
Lotto "Laurence Llewelyn-Bowen" by Abbott Mead Vickers BBDO
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Advertiser
National Lottery -
Agency
Abbott Mead Vickers BBDO -
Sector
Media / Entertainment Brands and Betting brands -
Exposure
United Kingdom
Laurence Llewelyn-Bowen is the latest celebrity to send himself up for the Lotto.
The ad is the third in "please not them" campaign from the lottery organiser, created by Abbott Mead Vickers BBDO. Like with the previous spots featuring Katie Price and Piers Morgan, the new ad shows Bowen detailing his plans for a ridiculous vanity project – remodelling Stone Henge – and praying for a lottery win so that it can come true.
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