Venables featured in a photocall to promote the draw this morning. The promotion will be backed by TV and print ads featuring the strapline "Net the big one", however these will not feature Venables, who is currently a member of ITV's World Cup TV panel.
The print campaign breaks on Thursday, while the television ads will run on Friday and Saturday only. WCRS handles Lotto's advertising.
Despite relaunching in a 拢72m publicity blitz, sales of Lotto -- formerly known as the National Lottery draw -- have fallen to new lows in recent weeks. This has been compounded by England's growing interest in the World Cup, as the England team progresses to the quarter finals.
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