The producers of the hit show, broadcast by the Walt Disney-owned ABC television network in the US, are to introduce a storyline about a manuscript found by the show's island-bound plane crash survivors.
But rather than confine the manuscript to the constraints of a fictional show, publishing house Hyperion, which is also owned by Walt Disney, is set to publish the book, claiming that it was delivered by an author shortly before he died in the plane crash featured in the show's opening episode.
Media reports in the US are describing it as one of the most "convoluted cross promotion" campaigns in publishing history.
Hollywood trade publication Daily Variety is also reported that it could be the first book promotion to use fictional characters for a real-life campaign.
Although published under the name Gary Troup, Hyperion has told the US media that the book, a detective novel called 'Bad Twin', has actually been written by a "well-known" mystery writer, whose identity is remaining secret.
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