NCH won the task following a competitive pitch against a number of undisclosed companies. The work includes data gathering, database design, build and hosting, data cleansing, analytical profiling and segmentation for the UK market.
L'Oreal market research director Lynne Davidson, who oversaw the pitch, said: "We wanted a knowledgeable, proactive company that understands the importance of effective relationship marketing. Through an open pitch process with a number of leading database marketing companies, NCH came top by demonstrating its ability to really understand our requirements and create a data-driven marketing programme that will enable us to capitalise on our customer insight for the long term."
NCH already handles couponing services for the cosmetics giant and will begin work on the database project immediately.
Anne Stagg, sales and marketing director at NCH, said: "We look forward to tailoring this experience and offering a total campaign solution to Garnier and L'Oreal, one that adds real and measurable value to their database and increases their return on investment."
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