Coe, who is chairman of Locog, will front the Grosvenor House Hotel-based ceremony which celebrates South Asian success around the globe.
Cricket legend Sachin Tendulkar and shoe designer Christian Louboutin are expected to attend the evening on 26 October.
Singer and songwriter Sonu Niigaam has also confirmed that he will couple his personal appearance at the awards with a rare live performance.
UBM Awards managing director Caroline Jackson Levy is leading the Asian Awards porgramme for UBM.To leave a comment and let us know your thoughts.