The music site is being powered by Wippit under the brand Loot Tunes, and will be linked at , which has 635,662 unique users a month, as well as having a standalone URL .
The launch is being backed with a giveaway of 10 MP3 players with visitors who register for the service being entered into the draw.
Paul Myers, founder of Wippit, said: "Loot's profile as a destination for bargain hunters is a good fit with Wippit's product offering. Wippit is associated with value and so is Loot, so the marriage that creates Loot Tunes is ideal for consumers and an easy concept to grasp."
Last week, Wippit revealed it was in talks with film distribution companies over the launch of Wippit Movies, which would let customers download films from 99p a film.
Suzanne Cook, interactive marketing manager at Loot, said: "Wippit is a great partnership for Loot. It allows us to build on our existing music credentials by offering an extensive music download service to all our customers at bargain prices, and value for money is what Loot is all about."
Loot, which has 12 editions nationwide, has been struggling with a falling circulation and the rise of the internet, particularly the online auction site eBay. In December, it parted ways with Claire Payne, managing director and architect of a £1m shift in strategy.
It has since abandoned its editorial that used to run at the beginning of the paper.
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