The Zoological Society of London, which runs London Zoo and Whipsnade Wild Animal Park, in Bedfordshire, has briefed the agency to develop legacy marketing strategies and launch its first supporter appeal, to raise 拢500,000 for a new gorilla exhibition.
Teague Flannery, ZSL development executive, said: "We know that there is a high potential for ZSL to increase income from individual donors and legators and we look forward to raising awareness of the charity's need for voluntary income."
It is hoped the gorilla exhibition will be open by Easter next year.
Pic: Michael Pead
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .