London terror attacks see Standard's circulation soar

LONDON - The Evening Standard flew off the shelves in July after the 7/7 Islamist terrorist attacks on London, giving it a 12.16% boost as The Times led the nationals, pushing its sales close to 700,000 copies.

The Standard saw its circulation hit 372,955 copies. The Times sold more than 14,500 extra copies to reach an average July circulation of 698,043, indicating it is continuing to attract extra readers after its switch to compact-only at the beginning of November 2004.

The Independent lost 2.49% pushing it down to to 255,603 copies. The Guardian, waiting to change size later this year, fell 0.85% to 358,345.

The Times' historic rival The Telegraph increased its circulation by 0.95% to 912,319 copies, while its new rival in size The Independent faltered, losing 2.49% of its circulation.

The tabloids had a good month, with the Daily Star leading the way, up 4% to 889,860. However, The Sun's 3.49% increase to 3,343,486 equated to more than 112,000 extra copies and will provide another boost to management at News International.

The Daily Mirror saw a slight increase of 0.61% to 1,752,948 copies.

The Daily Mail nearly equalled The Sun's feat with a 3% increase, equating to just more than 70,000 copies, to 2,420,601.

Its rival the Daily Express lost 6.41% from 893,184 to 835,937, although almost all of this was accounted for by the 44,553 bulk copies it ceased to distribute from June to July. It has now stopped all bulks, as it promised it would do two months ago.

The Guardian and The Times were the only papers to respond to Express Newspaper's challenge for others to stop using bulks. The Guardian reduced its count from 26,447 to 20,438 and The Times reduced its count from 43,369 to 39,801.

The grimmest performance among the dailies was the Financial Times' fall of 3.68% to 410,306. A possible reason for this drop is that fewer workers came into the City on the day of the bombings and after.

In the Sunday red-top market Trinity Mirror had a good month with its two titles doing well. The People was the best performer, up 6.85% to 976,194. The Sunday Mirror was up 4.27% to 1,524,010 followed by rival and market leader, the News of the World, up 3.90% to 3,646,631. The Daily Star Sunday was also up, rising 2.78% to 436,680.

In the mid-market, the Sunday Express like its daily sister title took a fall, dropping 4.75% to 944,854. The Mail on Sunday was almost static, rising just 0.36% to 2,309,429.

In the quality market there was little movement. The Sunday Telegraph was up fractionally by 1.24% to 685,476, just beating rival The Sunday Times, which was up 1.01% to 1,360,559.

The Observer put in a similar performance, up 1.03% to 444,947, while The Independent on Sunday brought up the rear, rising 0.33% to 206,689.

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