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To celebrate the launch of the highly anticipated biannual event, Event thought it fitting to take a look at what attendees can expect from the 62nd edition of the highly anticipated five-day event. 

Designers, brands and attendees:

• 78 designers are set to showcase their SS16 collections.
• Of these, there will be 52 catwalk shows and 26 presentations.
• New venue, will showcase collections from more than 150 designers. 
• Approximately 15,000 official LFW tote bags designed by Gareth Pugh in collaboration with will be handed out over the five days.
• It’s predicted that 15,000 bottles of Evian Water will be consumed.
• More than 3,000 Sunglass Hut stores in 45 countries are celebrating LFW. 
• Four Sunglass Hut ‘Punk it Up’ branded official LFW buses will transport press, buyers and photographers between shows and presentations.
• It is estimated that 237kg of Alpro’s Plain Big Pots soya-based alternative yogurt product will be consumed.
• There will be one Topshop LFW pop-up located within the retailer’s Oxford Street store, which will feature a dedicated screening area for the Unique SS16 show.
• There will be 11 'American Express Insiders' on-site at LFW. 
• 5,000 visitors are expected to attend, including buyers, journalists, bloggers, broadcast crews and photographers. 
• Attendees will hail from 71 countries.

Global brands to take to the catwalk include:

• Anya Hindmarch
• Burberry Prorsum
• Hunter Original
• Paul Smith
• Pringle of Scotland
• Topshop Unique
• Vivienne Westwood Red Label 

Designers celebrating their 10th anniversaries this year include:

• Ashish
• Erdem
• Gareth Pugh
• Nicholas Kirkwood
• Roksanda

Social and online:

• 94% of Twitter users are aware of LFW and 74% have an interest in the event.
• 78% of guests attending LFW plan on tweeting during the event.
• There has been a 25% year-on-year rise of searches for LFW and a 65% year-on-year mobile search for LFW.

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