London 2012 appoints Haymarket and Syzygy to roster

Ben Carter,

December 17, 2003

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London 2012 appoints Haymarket and Syzygy to roster

LONDON - The London 2012 Olympic bid company has finalised its list of main marketing suppliers, hiring digital agency Syzygy to launch a campaign portal and Haymarket Customer Publishing to produce a brochure for stakeholders.

The new-look website will be launched next month, replacing the temporary one. It will be the main platform for communicating the latest progress of the 2012 bid to Londoners via a range of interactive services.

Haymarket Customer Publishing will produce the first official brochure for major stakeholders of the bid. It will be distributed in every London borough and is intended to keep the community up to date with the bid's progress.

These appointments follow those of both M&C Saatchi and The Ingram Partnership, which will be responsible for advertising creative and media respectively.

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Marketing