Loaded magazine supports redesign with ad campaign

Stereophonics’s Kelly Jones

Sarah Johnson

December 02, 2009

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1 minute

Loaded magazine supports redesign with ad campaign

LONDON - Men's magazine Loaded has undergone an editorial refresh and is launching a six-figure marketing campaign to promote the title.

The magazine has been redesigned to give the title a ‘crisp new look' and it will introduce new celebrity columnists, including Ross Kemp.

A reviews section will be hosted each month by guest celebrity reviewers, including the Stereophonics's Kelly Jones. Regular movie critic Richard Bacon will contribute as well as sports columnist Vinnie Jones.

The Loaded Fashion section has been expanded. The features section with put emphasis on gonzo journalism but publisher IPC is keen to stress that Loaded is still has ‘brilliant comedy and great girls at its core'.

The ad campaign to support the re-design will run across MTV and Extreme, with Hi-Tech Media running an outdoor campaign in sports bars across the UK. Press ads will also be run across relevant IPC brands including Nuts and Mousebreaker.

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