The Loaded Stamina Shot, which has been produced and licensed by Podium Brands in conjunction with the magazine publisher, will be available from the autumn.
The bottle will feature an image of Loaded cover girl India Reynolds, who will also promote the brand.
The product, priced £1.99, will be backed by a multimillion-pound advertising push from November.
This will encompass a range of media, including advertising in relevant IPC titles. The drink will also be promoted directly to Loaded’s reader database via email.
SHS Sales and Marketing has been appointed as sales and distribution partner.
_1.jpg)
.jpg)
