Loaded bolsters editorial team with Bizarre's Raworth

LONDON - Loaded magazine has poached Ben Raworth, editor of Dennis Publishing's mens magazine Bizarre, as the original lad mag's new deputy editor, two weeks after naming Martin Daubney as its new editor.

Raworth was a member of the launch team of Jack, the magazine founded by one-time Loaded editor James Brown and now also owned by Dennis.

The appointment of Raworth reunites him with his former FHM colleagues Daubney and Andrew Wood, who has been promoted to features editor at Loaded, a team that Daubney described as his "dream team".

"For starters, I've once again brought together the original FHM ideas furnace, with Ben joining Andrew and myself here at Loaded. When us three last worked together, FHM was twice awarded Magazine of the Year and had a circulation of more than 750,000 copies," he said.

Daubney was promoted to his new role from deputy editor at the end of August, just weeks after Loaded's ABC figure revealed a fall in circulation 15% to 261,937 copies -- giving the team something of a task if they aim to emulate the former success of FHM.

Raworth's appointment is one of several senior hires at the lads' magazine. Dean Piper is leaving his job as showbusiness reporter on The People to take up the role of celebrity editor, with an emphasis on hiring big-name covergirls.

The art department has also been beefed up with the appointment of Billy Nowell as associate art editor and the promotion of Craig Brooks to art editor. Nowell has formerly worked on Uncut and Ministry, while Brooks oversaw the recent redesign of Loaded.

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