The first stage of the pitch included Zenith Optimedia, Vizeum, MEC and OMD.
Lloyds TSB is expected to reach a final decision before September. It is consolidating its account following the merger between banking giants Lloyds TSB and HBOS.
Financial Services
Lloyds TSB shortlists Zenith and MEC
LONDON - Lloyds TSB has shortlisted Zenith and MEC following a four way pitch for its £62m media planning and buying account this week.
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