The group is due to launch fresh sites for its Lloyds TSB, Halifax and Bank of Scotland brands in November, with the aim of bringing customer service to the fore.
The sites, which have been redesigned to make the user experience simpler, will have a more modern appearance. There will be a greater emphasis on the financial health and guidance sections, as well as more community elements.
The overhaul, by digital agency LBi, is part of Galaxy, an ongoing four-year project.
LBG has also identified mobile as a "massive" growth area, which more customers are using for banking services. It is set to roll out a mobile browser app for Lloyds TSB, which uses GPS tracking to identify nearby ATMs, later this year.
Over the past year, the group has hiked its digital marketing spend by 50%. As part of its investment, in April it rolled out its Money Manager tool to help customers budget and track their spending.
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