According to reports, the four-way pitch will be held between ZenithOptimedia, the incumbent on the Lloyds TSB account, Vizeum, which handles HBOS, and two unnamed agencies.
The pitch is being led by Joe Clift, head of brand and customer marketing at LBG, with pitch management consultancy Media Sense managing the process.
‘In the current environment and as we bring the LTSB and HBOS businesses together, it makes absolute sense for us to take a look at how we structure our media planning and buying relationships,' said Nigel Gilbert, group marketing director at LBG.
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