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Adam & Eve/DDB's new brand campaign for Lloyds Bank shows the company's black horse mascot running in slow motion through hospital wards and school gates as people prepare to take the next step in their lives.

This is the agency’s first work for the client since winning the account from Rainey Kelly Campbell Roalfe/Y&R in September 2015. The ad airs on TV from 11 March and will also run in cinemas and online. It is supported by print and outdoor executions. The work was created by Graham Cappi and James Gillham, and directed by Sam Brown through Rogue.