It is the first time the charity has sought brand alliances and Pulse will be tasked with selecting brands that provide relevant products or services or are committed to supporting health and environmental initiatives.
The charity's Walking Works campaign launched in London in 2007 and made its national debut this year. The campaign's key initiative is national Walk to Work Week, which encourages people to walk more during the working week.
Living Streets works with professionals and politicians to make sure every community can enjoy vibrant streets and public spaces. It is a partner with the Change 4 Life initiative.
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