The directors of Liverpool Waterfront Business Partnership (LWBP) are keen to drive more tourists to the area and build on its reputation as a visitor destination, positioning it alongside other world-famous waterfronts including Darling Harbour in Sydney and the Victoria and Alfred Waterfront in Cape Town.
Senior staff from the partnership’s five major landowners: ACC Liverpool, Tate Liverpool, National Museums Liverpool, Merseytravel and Gower Street Estates, plus The Canal and River Trust and Liverpool Vision – the city’s economic development company – have all given it their backing.
A new website has been launched to highlight the attractions and activities around Albert Dock, Kings Dock, Princes Dock and the Pier Head.
Upcoming developments on the waterfront include Exhibition Centre Liverpool, ACC Liverpool’s new £40m development, due for completion late 2014. New highways and pedestrian signage will also be erected across the site over the coming months.
Bob Prattey, chief executive of ACC Liverpool, home to BT Convention Centre and Echo Arena, and a director of LWBP, said: "Liverpool Waterfront has come to symbolise the regeneration of the city over the past decade and is a real asset to the city region.
"Projects such as Exhibition Centre Liverpool will help place Liverpool Waterfront on an international stage. It is a natural progression to bring the developments in the area together so that the waterfront has its own identity and becomes another unique focal point in our fantastic city."
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