The Liverpool captain has started filming an ad for Persil, which is to be shown during the World Cup this summer where Gerrard will play a key role in England's campaign.
Gerrard also has deals to promote Lucozade, Pringles and Adidas. According to a recent poll by BBDO in Germany, he is among the top 20 most valuable footballers in terms of brands in the world, worth 拢19.2m.
Owen had a 拢1m deal to be the spokesman for the brand, signed in 2004. He appeared in an ad created by JWT showing him growing up in the 1980s with a voiceover provided by his own mother.
Other players likely to feature in the England squad include John Terry, who has recently signed a deal to promote the King Of Shaves, and Frank Lampard and David Beckham, who appear with other footballers in a Pepsi campaign.
However, Manchester United striker Wayne Rooney has thrown sponsors including Nike and Coca-Cola into a spin after an injury to his foot has made his appearance at the tournament in June seem unlikely.
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