Liverpool, 3-0 down at half time, pulled three back to take the game level and into extra time and finally into pentalties where Polish keeper Jerzy Dudek who saved two penalities, allowing Liverpool captain Steven Gerrard and his team mates to lift the cup in Istanbul.
Part of the Heineken deal includes the appointment of StrawberryFrog to handle advertising activity.
According to Heineken, the Amstel brand, which has sponsored the tournament since 1994, is less well known in key markets in Latin America and Asia, where there is increasing interest in the competition.
Jean Francois van Boxmeer, Heineken executive board member, said: "With over 4bn viewers a season in 227 nations around the world, this premier sporting event has become truly global and fits perfectly with the Heineken brand, which is the world's most international premium beer."
Financial details have not been disclosed but Heineken has confirmed it will launch an advertising push surrounding the new deal. This will be funded through a 拢69m additional annual marketing investment, announced in February, and will be handled by StrawberryFrog for the full three years of the deal.
Agency founder Scott Goodson, who is based in New York, and Amsterdam-based chairman Brian Elliott will head the account.
Goodson said that the campaign would include a series of television commercials, print and multimedia. The creative will be unveiled in the summer, when the competition gets under way, and will run to next year's final in 2006.
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