
The two Liverpool-based companies will jointly manage the international sporting event on 4-9 February 2014 at Blackpool Tower. Organised by BDO Events, the competition is expected to attract more than 1,000 competitors and up to 14,000 spectators.
Well-known dart players Scott Waites, Stephen Bunting, Jan Dekker and Richie George will go up against competitors to battle it out for a prize of more than £115,000.
The World Trophy is the first in a year-long programme of events culminating in the Super Series in July.
Mike Hughes, director of Pickled Walnut Events, said: "We are delighted to be working with BDO Events on the World Trophy, which will be the first tournament in a year-long festival of darts. It’s a fantastic start to the partnership."
Scott Newhouse, BDO Events managing director, added: "The launch of this new competition and the sizeable prize fund is the right direction for the BDO, which will see men and women competing for this new title in the first of what is going to be an exciting year of new tournaments in the darts world. 2014 will be a true festival of darts."
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