Tim McWilliams will be managing director of Live Nation Russia and Ukraine. He is currently vice president of European tour operations for Live Nation Global Touring.
Michael Rapino, chief executive of Live Nation Entertainment, said establishing an office in Russia is "the next step" in the company’s global expansion.
"Russia and nearby markets have become an important part of our global tours in recent years, and by establishing a local presence we can rapidly scale our concerts for over 200 million fans."
Alan Ridgeway, Live Nation president of international and emerging markets, said: "Due to the volume of live events that are already taking place in Russia and the Ukraine and the enormous growth potential, we wanted to establish a team to focus specifically on Live Nation’s interests in the region."
McWilliams added: "Russia and the Ukraine are markets that deserve our attention and focus. We have learned this through our experiences over the years with artists such as Madonna, Lady Gaga, U2, Shakira and many others. We have a solid pipeline of business that goes through the region and this move will only strengthen our position. I am looking forward to working with both our existing and new partners as we develop and expand the company’s presence in the region."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by